Lead Generation can be one of the most costly expenses of any network marketing business. There are many what I call avenues to market, but most of them cost money — lots of it. The problem with costly lead generation strategies such as Pay per click marketing, ADVERTISEMENT, buying lead lists or advertising on job boards is that a new network marketer will come to an end of money before they can develop earnings to cover the costs. This leads to a high dropout rate in many network marketing businesses.
There are two levels to a lead generation strategy in network marketing. Start with people you know and move on to people you don’t know.
The first and cheapest method of generating leads is your personal contact list or network. By the time you are 21 years of age you already know about 2000 people which is a great resource, so don’t discount talking to people you know lead generation strategies. At the very least you should be telling people what what you are doing so they really can’t turnaround once you’re a top-notch earner and have why you did not tell them about your opportunity. Many top network marketing have started with the warm list as it is know.
The next strategy is used when new network marketers claim to not have a big contact list, or may have already worked through theirs. What’s next? This is where I have done several years of research and have come up with a highly duplicatable low cost lead generation system.
The basic principle is that let’s say you sell widgets — find people who wish to buy widgets. When you’re selling a network marketing opportunity, don’t look for those who are looking for jobs. Look for those who are already obsessed about network marketing but may be struggling with their current one.
The purpose of any marketer is to get highly qualified leads for the most reasonably priced and there are a few great products on the market that assist you accomplish that. I have were able to create a lead generation strategy which is largely self funding. That means that we can generate thousands of leads with no cost. In addition, the leads are highly qualified and have a high conversion relation.
In conclusion, firstly make use of your existing contact list as it’s free and there is nothing to delay you. While you are doing that, start to develop your long run suitable lead generation strategy using Over unity magnetic Sponsoring. A combination of both will ensure you have leads to work on right away and a long term method of getting qualified leads.