The definition of “click here” is really a generic term that appears all over the internet – if you do a Google look for it yields 1.7 billion results (yes billion!), even though you do a defined search it still yields 972 million results. I believe you’d agree these are astronomical results and I bet you are now wondering which site ranks number one because of this term? – if you fail to be bothered to check then I allow you to know today – it is the adobe acrobat download page – I bet you didn’t believe would be the one.
So why, besides passing interest, would anyone be interested in such a fact? The answer to this question is anyone who is enthusiastic about internet search engine optimization (SEO) – if I tell you that the top ranking page for “click here” doesn’t contain the definition of “click here”, it generally does not come in the pages meta tags nor do either of the words even appear individually on the page then it might alter some of your thinking about SEO.
So in the end that is has been discussing on page optimization (keyword density, utilization of meta tags, utilization of tags to highlight key phrases etc) we look for a clear exemplory case of a high ranking site that has NO on page optimization at all, it completely disregards most of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.
Just how has this been achieved ?.The answer is straightforward – backlinks. You can find literally countless tens of thousands of sites that link to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as how many backlinks is the grade of the links – a number of these backlinks result from authority sites (.edu,.gov etc).
What is specially interesting is that quantity of links has probably been built organically – i.e. by people attempting to link to the site rather than been requested or encouraged to accomplish so. And why have they done this? – Because the site has something unique, useful or interesting to offer. This principle is a good one to bear in mind when developing your linking strategy – what am I offering that is unique, useful or interesting and that folks will WANT to link to?
This exemplory case of a high ranking site seems to not in favor of all perceived wisdom on site ranking i.e. this indicates to claim that on page optimization does not have any effect on ranking what so ever. Whilst this does appear to be true in this instance what we’re probably seeing could be the sheer scale of high quality links to the site far outweighing any possible on page optimization to the level where it is irrelevant. However this may most likely not hold true for the great majority of sites who do not need these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be taken care of.